Viking Toys

Discover Viking Toys: Sustainable Toys with a Heart for Children

In a world where screen time increasingly takes the place of active play, it is more important than ever to give children space for imaginative and physical play. Viking Toys understands this like no other. Since 1974, this Swedish brand has been known for its durable, safe, and flexible toys – designed to let generations of children discover, learn, and laugh.

A Family Business with a Mission

Viking Toys was founded by Gösta Kjellme in the picturesque Torsås, a coastal village in southern Sweden. What started as a personal passion grew into a globally recognized brand. Gösta’s love for cars, his curiosity about the world, and his deep connection to family formed the foundation of Viking Toys.

Today, the second generation – Caroline, Josephine, and Maggie – together with Gösta are at the helm of this unique family business. Together, they remain true to their mission: to create high-quality, timeless toys that encourage children around the world to learn through play.

Playing is Serious

At Viking Toys, they believe that play is the key to healthy development. In a time when technology is increasingly taking over, it is essential that children can run, build, roll, share, and explore. That is why every piece of Viking Toys' toys is designed for open, imaginative play – both at home and at school.

Sustainable & Timeless

What really makes Viking Toys special is the combination of quality, safety and sustainability. The toy is completely free of harmful substances, easy to clean, and designed to last for years. This makes it not only good for your child but also for the planet.

Moreover, the design is timeless. No noisy, battery-operated gadgets – but toys that invite movement, cooperation, and creativity. This makes Viking Toys beloved not only by parents but also by daycare centers, schools, and educators worldwide.

Sustainability in every fiber: Toys that last for generations

At Viking Toys, sustainability is central. The brand strives for a future where children can play without burdening the planet. That is why all products are designed with a focus on ecological, social, and economic sustainability.

Why choose Viking Toys?

• ✔ 100% safe and sustainable material
  

• ✔ Promotes social interaction and motor skills

• ✔ Ideal for indoor and outdoor use

• ✔ Swedish design with heart and vision

A Wiser Generation Through Play

The vision of Viking Toys is clear: a world where play contributes to a wiser and stronger generation. By giving children the freedom to explore and play together, we not only create memories but also skills that last a lifetime.

Whether you are a parent, caregiver, or educator – with Viking Toys you bring home toys that truly contribute to children's development. Playing is not a pastime. Playing is the foundation of growing.