Playtime

Waytoplay Highway – 24-piece flexible car track

Laat de fantasie van je kind de vrije loop met de Waytoplay Highway – a 24-piece flexible car track of high quality, designed for endless creative play fun. This set is ideal for little car enthusiasts who want to build their own roads, circuits, or city maps, both inside and outside.

What's in the box?

• 24 road sections:

  • 12 bends

  • 8 straight pieces

  • 4 intersections

• Total dimensions: Length x Width | 3.8 m x 11 cm

Why choose the Waytoplay Highway?

• Flexible car track that effortlessly adapts to any surface (floor, grass, sand, carpet)

• Sustainable and water-resistant material: suitable for indoor and outdoor

• Stimulates imaginative play and building independently

• Perfect to combine with other toys, such as cars, blocks, and little figures

• Promotes spatial insight, creative thinking, and problem-solving skills

Safety & quality

• Made in the Netherlands

• Meets the highest international toy standards:
  EN71 (EU), REACH, CCC (China), and ASTM (USA)

• Child-friendly, sturdy, and odorless rubber material

With the Waytoplay Highway create a unique world of roads and adventures in no time. An absolute must-have for children from 3 years old who love building, driving, and endless imagining.

Geomag Magicube Word Building – Learning to read playfully with magnetic blocks

Learning to read becomes child's play with the Geomag Magicube Word Building Recycled Clips (55-piece). This innovative set combines magnetic building with language development, allowing young children to get acquainted with letters, sounds, and word formation in a playful and active way.

The set contains 10 magnetic blocks 45 colorful letter clips. Children slide the letters on the blocks and build their first words this way. Thanks to the magnetic system, the blocks easily click together – ideal for small hands and endless creative play.

Specially designed for children from 3 years, and challenging until about 6 years. Perfect for preschoolers, beginning readers of language activities in the classroom.

What's in the box?

• 10 magnetic building blocks

• 45 letterclips in bright colors

• Made of 100% recycled plastic

• Easy to use and safe for young children

• Compact and versatile set – perfect for home, school, or on the go

Why choose Geomag Word Building?

• Educational toys that combines learning letters AND creative building

• Stimulates voice recognition, letter recognition word formation

• Supports language development with young children

• Magnetic system = frictionless construction

• Three-dimensional learning: more interaction than flat puzzles

• Sustainably produced from recycled plastic

This set is ideal for parents and teachers who want to help children in a fun, hands-on way with the learn to read. By building words themselves, children learn faster and with more enjoyment.

Discover, create, and imagine with the WOW! Touch Bottle from Petit Boum

A colorful world full of sensory stimuli and endless free play

Step inside the WOW! universe of Petit Boum, where children discover, feel, create, and experiment with sensory material through play. The Touch Bottle contains everything you need to build your own minimundo: from colorful rice to wooden tools, pom-poms, and creative play ideas. Perfect for free sensory play or guided activities that stimulate fine motor skills, focus, and imagination.

This set is handmade, gluten-free, non-toxic, and designed according to the Montessori philosophy: discovering at your own pace, with natural materials.

What is inside the WOW! Touch Bottle?

• 800 g colored sensory rice

• Wooden accessories: tweezers, spoon, bowl, scoop, and brush

• Pompons & insect stickers for creative discovery

• Game cards & instructions full of game inspiration

• Reusable cotton storage bag

• Ideal for sensory play, imaginative play, language development, and fine motor skills

Important info:

• Gluten-free & non-toxic

• Handmade in Europe

• Store in the tightly closed bottle

• Recommended from 3 years old (under adult supervision)

Let your child discover the magic of feeling, playing, and creating with the WOW! Touch Bottle from Petit Boum.

Petit Boum Spy Bottle – A mini world full of wonder

A microcosm in every bottle – discover animals, ecosystems, and endless play fun

With the Spy Bottles by Petit Boum children dive into fascinating natural environments full of animals and details. Each bottle represents a specific ecosystem – from the forest to the ocean or polar regions – and contains figures that spark children's imagination and invite them to create stories.

Children can the animals recognize, name, imitate gebruiken in fantasierijk spel. Zo leren ze spelenderwijs meer over de natuur, biodiversiteit en verschillende leefwerelden. Ideaal sensorisch speelgoed voor nieuwsgierige geesten vanaf 18 maanden.

Why choose the Spy Bottle from Petit Boum?

• Discover natural habitats – from jungle to polar region

• Stimulates language development & recognition of animals

• Encourages imaginative play and storytelling

• Including activity booklet with educational game suggestions (18+ months)

• Montessori inspiration: free and open play without rules

• Safe & sustainable – BPA-free, handmade in Europe

• Cleaning: do not immerse, wipe with a damp cloth

Dimensions:

Bottle: 14 cm high × 4 cm wide – perfect size for little hands.

Petit Boum Spy Bottle – an educational toy full of wonder and discovery fun.

Petit Boum Sound Bottle – Ladybugs 

Look, shake and listen: sensory play that opens the world for your baby and toddler

The Petit Boum Sound Bottle – Small Objects is much more than a simple rattle. This bottle is a sensory experience where sound, color, and movement come together. Fill your day with wonder as your baby shakes the bottle, observes, and listens to the surprising sounds that emerge with every movement.

Specially designed for the first years of life, in which auditory stimuli crucial for development. The bottle helps in recognizing different sounds – from soft to loud – and teaches your little one to associate with objects and actions. In addition, the bottle invites active play: rolling, stacking, and grasping encourage the gross motor skills and the coordination.

Key features:

• Auditory stimulation – learn to recognize and distinguish sounds

• Visual discovery – colorful objects in motion attract attention

• Motor development – shaking, rolling, grabbing, and stacking

• Safe & sustainable – BPA-free, CE-approved and produced in Europe

• Available in various versions – each with unique colors, shapes, and sounds

• Hygienic in use – clean easily with a damp cloth (do not immerse)

Suitable for:

Baby’s vanaf 3 months to toddlers. Ideal as a first sensory toy or part of Montessori-inspired play.

Petit Boum Sound Bottle – where hearing, seeing, and playing merge into sensory learning fun.

Petit Boum Sensory Donuts – Playful calm and discovery in a colorful ring

Soft, sensual and irresistible for little explorers

The sensory donuts from Petit Boum are colorful, playful rings filled with magical elements that invite little ones to watching, listening, moving and relaxing. Whether you see the glitter swirling, hear the soft rattle, or watch the donut roll: every detail sparks curiosity and contributes to calm, focus, and sensory development.

Thanks to their round, safe shape zijn deze donuts perfect voor kleine handjes om vast te grijpen, te draaien of te laten rollen. Een Montessori-proof speeltje dat zowel motor skills as concentration stimulates and is also loved by children with sensory processing issues.

Key features:

• Sensory toys – filled with glitter, beads, or natural elements

• Perfect size – safe, lightweight and handy for babies and toddlers

• Stimulates eye tracking – ideal for visual development

• Soothing sound – promotes focus and relaxation

• Sensory regulation – supports moments of calm and self-regulation

• Sustainable & safe – made from recyclable materials and free from BPA, phthalates, and latex

• Available in various colors & contents – each piece has its own character

Suitable for:

Babies from 6 months to children of 6+ years. 

The Petit Boum sensory donuts are more than toys – they are an experience for all the senses.

Petit Boum Sensory Donuts – Playful calm and discovery in a colorful ring

Soft, sensory, and irresistible for little explorers

The sensory donuts from Petit Boum are colorful, playful rings filled with magical elements that invite little ones to watching, listening, moving and relaxing. Whether you see the glitter swirling, hear the soft rattle, or watch the donut roll: every detail sparks curiosity and contributes to calm, focus, and sensory development.

Thanks to their round, safe shape zijn deze donuts perfect voor kleine handjes om vast te grijpen, te draaien of te laten rollen. Een Montessori-proof speeltje dat zowel motor skills as concentration stimulates and is also loved by children with sensory processing issues.

Key features:

• Sensory toys – filled with glitter, beads, or natural elements

• Perfect size – safe, lightweight, and handy for babies and toddlers

• Stimulates eye tracking – ideal for visual development

• Soothing sound – promotes focus and relaxation

• Sensory regulation – supports moments of calm and self-regulation

• Sustainable & safe – made from recyclable materials and free from BPA, phthalates, and latex

• Available in various colors & contents – each copy has its own character

Suitable for:

Babies from 6 months to children of 6+ years. 

The Petit Boum sensory donuts are more than toys – they are an experience for all the senses.

The Liewood Jasmin Teether Ball - Sandy is a soothing and playful teething toy or teether ball that is perfect for little hands and sore gum moments. Made from 100% safe silicone and designed to playfully stimulate fine motor skills.

This flexible sturdy ball is truly a must-have to train your little one's motor skills! It is made of 100% baby-safe food-grade silicone. The thin edges and light weight make it easy to grasp, and also very nice to chew on. The shape goes in all directions, keeping your child engaged.

When teeth are coming in, your little one can have a lot of trouble with it. Biting on a silicone product relieves the pressure on the gums and thus reduces the pain.

Age: newborns 2.5kg and children up to 13.2kg (approx. 2 years)

The Evolve 3-in-1 bouncer chair is designed to grow with your little one: from a cozy recliner for newborns... to a relaxing bouncer for babies... to a functional toddler seat

• Ergonomic support and comfort from day 1 through toddlerhood
• The small pillow for newborns offers support from head to hips and helps prevent flat head syndrome
• The soft tricot and the breathable mesh providing comfort in the right places
• In three height adjustable with user-friendly foot pedal and safety lock
• Flat foldable so the rocker chair can be easily transported or moved to another room
• Natural swinging motion: no plugs, batteries, or switches needed
• Removeable and machine washable fabrics sitting
• Recommended by a pediatric orthopedist

Boucle Storage Bag Box from Jollein – Stylish Storage Solution for the Baby Room

Has your little one already got a whole collection of toys? Then theBoucle storage bag box from Jolleinthe ideal solution to neatly store all that scattered toy. This stylish and practicalstorage bag for the playpenis made of deliciously softBouclé fabricand looks beautiful in any nursery or living room.

Thanks to the handy buttons, you can easily attach the pocket to the playpen, but it is also perfect for hanging on a hook in the room. Thebox storage bagis provided with a beautiful label with the text“Bear Hug”.

Features:

• Brand:Jollein

• Product:Boucle storage bag

• Color choice:Available inBiscuitenNatural

• Format:50 x 40 x 10 cm

• Material:100% polyester (soft Boucle fabric)

• Confirmation:With two buttons to hang on the box or on the wall

• Design:Label with text "Bear Hug", matching theTeddy Bear collection

Bring calm and order to the space while adding a decorative accent with this beautifulbox storage bag from Jollein.

This cheerful activity cube in the Lovely Birds theme is filled with colorful prints, cute patterns, fun tags, and beautiful embroideries! You'll find cheerful little birds, fluffy clouds, flowers, a star, and even fairy Amy makes an appearance! The birds have adorable wings, and the cords are beautifully embroidered, allowing your little one to play and explore endlessly. This super fun activity cube stimulates your child's senses and provides hours of playtime fun!

Experience unlimited fun with our enchanting Quax Activity Toy Set.

These toys are so versatile that they can be attached to play arches and bouncers, but can also be used separately, giving your child a world full of playtime joy.

Made from child-safe materials, these toy sets are perfectly suited for curious little hands. They encourage sensory exploration and stimulate your child's imagination.

Wooden structure not included.

Endless combinations with this stacking tower! Full of color and beautifully handcrafted, there is joy in every movement. Have you seen its little eyes? Feel free to create faces and characters!

It includes: 8 pieces in different shapes and sizes.

Age: +0 months

It contains 12 Nins in 3 skin tones: 3 narrow Nins, 3 wide Nins, 3 striped Nins, 3 Baby Nins.

It includes a fabric bag made of GOT-certified fabric.

They can be combined with the classic Nins, Adult Nins, and Baby Nins, facilitating a play proposal that brings together different generations and ethnicities.

Age: +12m

It contains 6 Rainbow Nin Tomten. 

The 6 Tomten allow for creative play possibilities where their characters can be transformed according to the imagination of every dreaming boy or girl. imaginary worlds.

Age: +12m

Knitted music box (organic cotton) in the shape of a star. Helps your child fall asleep more easily.

Beige on the front and light powder pink on the back.

The Tipi Activity Arch is the perfect companion for your little one's playtime. With a handy and screwless assembly in just 5 seconds, this arch is ideal for quick storage or taking on the go, so your baby can enjoy playtime anytime and anywhere.

This set comes with no less than 5 knitted clouds. These toys are made from materials that are safe to chew on, perfect for babies going through their oral phase. Moreover, the toys can easily be used separately for ultimate play fun, allowing your little one to experience endless entertaining moments.

The arch itself is made of birch and poplar plywood, and meets the strict safety standards EN 71-1:2014, EN 71-2/3+A1:2014.

With the Tipi Activity Arch, you provide your baby with a world of discovery and fun, while enjoying the convenience of quick and easy assembly.

Experience unlimited fun with our enchanting Quax Activity Toy Set.

These toys are so versatile that they can be attached to play arches and bouncers, but can also be used separately, giving your child a world full of playtime fun.

Made from child-safe materials, these toy sets are perfectly suited for curious little hands. They stimulate sensory exploration and spark your child's imagination.

Wooden structure not included.

Cubitri is a wooden climbing cube with various game options. A multifunctional playhouse and climbing frame in one, for endless indoor open-ended play fun. Stimulates the fantasy, gross motor skills, balance and agility and keeps your child active, also when playing indoors. 

• • Inspired by the pedagogy of Emmi Pikler and Maria Montessori
  • Suitable for children from 1 year old
  • Safe: rounded corners and no visible screws
  • With the necessary safety labels
  • Birch plywood with non-toxic water-based UV varnish, safe for children
  • Curtain made of 100% OEKO-TEX cotton
  • Can be disassembled for storage or moving

Koeka play mat Amsterdam in the colors sand/moss is the perfect accessory for your little one's playpen. This play mat is not only stylish but also wonderfully soft and comfortable for your baby to lie on and play. You can also use it as a play mat on the floor or in the garden. Because it is double-sided, you can choose from two beautiful colors: sand and moss. Sand is a light beige color, like soft beach sand, and moss is a medium dark green color, like that of a strong and healthy tree. So, you actually have 2 play mats in 1 and can give your playpen a different color and style in no time.

The play mat is made of high-quality cotton with a terry cloth surface in the middle. The mat is easy to wash in the washing machine and because the lining is stitched in, it stays in place during washing. The dimensions of this play mat are 75x95 cm. So first check the dimensions of your playpen to make sure the mat fits in it.

With the Koeka box blanket Amsterdam, you create a cozy and snug environment for your little one. Order now and give your baby the comfort and style they deserve!

• outer: 100% cotton, lining: 90% cotton / 10% polyester, filling: 100% polyester
• Product dimensions: 75x95 cm
• Machine wash 30°C, do not tumble dry

With this drawing board featuring a dinosaur print on the back and sides, your child can let their creativity run wild, wherever they are, with the lightweight and portable Zora drawing board. You can create lines of varying thickness, depending on how hard you press, and the image can be saved or erased at will with the push of a button. Create over and over again, without needing to recharge.

Features:

• Drawing board with LCD screen including drawing pen
• A fun gadget that allows your children to draw and discover their creative skills
• A reusable alternative to pen and paper that is easy to take anywhere
• Press the button on the front to clear the screen or secure the drawing by sliding the lock on the back.
• Once the drawing is secured, your child can continue drawing, but the button on the front does not clear the screen.
• Replaceable button cell battery included
• For playtime and explorations of your children's imagination
• Dimensions: Width (cm) 18.5, Length (cm) 24

3 rolls of sticker paper for the Hoppstar Artist digital camera. Good for approximately 220 photos in total.

3 rolls of sticker paper for the Hoppstar Artist digital camera. Good for approximately 220 photos in total.

Play arch for the Ergobaby 3-in-1 Evolve Bouncer.

Noann the teddy bear
Floppy bear plush toy with a soft belly to use as a cuddle toy.
Color: gray-brown with beige finishing on arms and feet.
Size: 25 cm sitting

NOTE: In reality, the color is slightly lighter than in the photo!

Play arch for the Ergobaby 3-in-1 Evolve Bouncer.

Flexa collection toys 100% solid wood!

Let electronics make way for traditional wooden toys, a noble, ecological, and sustainable material! The strengths of our collection: Scandinavian design with rounded shapes, no visible screws, and cool accessories and playful elements. In this collection, you will find the ideal gift to encourage fun role-playing and help children develop their motor skills.

Cash register with numbered buttons to press, cash drawer, wooden coins, and bank card.

Oscar the elephant
small elephant plush toy to use as a cuddle
Color: blue
Size: width 32 cm

Made with Oeko-certified materials

Enhance Childhood: Innovative Silicone Toy Set for Development and Fun

Discover the ultimate playtime and stimulate your child's development with this revolutionary silicone toy set, perfect for children from 6 months old. This set, featuring a playful UFO and a dynamic car, is designed to engage the senses and support your little one's development. Designed with safety and education in mind, each toy component offers a unique learning experience through shapes, colors, and tactile stimuli.

Features of Our Silicone Toy Set:

• Educational Design: Each of the five components is decorated with unique symbols and figures, promoting color and shape recognition.
• Stimulates Motor Skills: The detachable and stackable parts improve hand-eye coordination and support the development of fine motor skills.
• Safe and Sustainable Material: Varnished from hypoallergenic, 100% food-grade silicone, safe for the mouth and play.
• Waterproof: Ideal for bath time, our set offers safe and stimulating water fun.
• Easy to Clean:Dishwasher safe and resistant to high temperatures for carefree cleaning.

With a built-in pop-it element in the UFO for extra interactive fun, and the durability of high-quality silicone material, this toy set is a must-have for your child's developing mind. Safety and fun go hand in hand with our hypoallergenic toys, designed to provide both educational value and endless amusement.

Why Choose Our Silicone Toy Set?

• Promotes logical thinking and fine motor skills.
• Safe for children from 6 months.
• Stimulates learning through play.

Offer your child the treasure of playful learning. Be part of their journey of discovery with this safe, educational, and fun silicone UFO and car toy set.

Use of silicone:

• For use, wash well with water and detergent.
• Best silicone products wash with odorless detergent/dishwasher tablets.
• It is recommended to boil the silicone products once with vinegar.

Vroom Vroom! Hours of driving fun with this cheerful Scratch garage!

Let the toy cars drive down from the top - they navigate the curves on their own! Then bring them back up in the lift by turning the handle.

At the bottom, you can refuel them.

Also included are 2 wooden toy cars, a wooden helicopter, and 3 removable wooden fuel pumps. Unique Scratch design with funny and colorful illustrations.

The garage is made of wood with plastic elements, giving the garage a very modern and playful look.

This garage will endlessly brighten up the playroom! Load, drive, unload, and race!

This neutral play mat is the finishing touch for your little one's playpen. The top is made of wonderfully stretchy cotton with a Soft Waves print, and the bottom is made of the softest fleece you have ever felt. This way, your little one can comfortably chill, nap, and play.

Made from OEKO-TEX certified cotton.

Yes, new wooden toy items!

The tumbler in the shape of a cheetah has 5 blocks and a head and challenges your little one to build a tower while finding balance during stacking. This is why playing with wooden toys is also great for developing fine motor skills. And of course, this tumbler is just super fun to look at.

It is made from FSC 100% certified wood.

These cute baby gym hangers are the ultimate playtime distraction for your little one! From 10 weeks, they have the urge to explore, look around, and pick up stimuli - and with this baby gym, you give them exactly what they need. Attach the hangers to our wooden baby gym and let the fun begin. The cool dinosaurs are a joy to watch, and the cheerful leaf completes the experience.

Attention! Wooden frame not included. This can be obtained separately.

Let your little one immerse themselves in the magic of the ocean with the Deep Sea stroller toy from Jollein. This beautiful accessory easily attaches to the stroller and features cute sea creatures such as a starfish, seal, and little whale. Each creature has a unique design and fabric, such as a teddy starfish with a mirror and a little whale with a crinkly tail, all designed in trendy colors like Biscuit, Olive Green, and Oatmeal. With this stroller toy, your little one always has something fun to look at and discover during walks. Add a touch of underwater adventure to the stroller with this enchanting Deep Sea stroller toy.

Children's bike with steel frame and colorful finish
This stylish balance bike combines quality, safety, and fun. The sturdy steel frame with colored finish ensures durability, while the adjustable saddle height (37 – 44 cm) grows with your child.

The height-adjustable handlebar stem (50 – 59 cm) makes the bike extra comfortable and suitable for children of different ages. With the wicker basket, your little one can easily take toys or stuffed animals along on adventures. The bell and 12” wheels provide a real cycling experience.

• Weight: only 4.5 kg

• Suitable from 2.5 years to 5 years

• CE-certified (officially for 3 – 5 years)

With this balance bike, your child learns to balance safely and playfully, making the transition to a real bike child's play.

maximum saddle height 45 cm

Convenient for parents: there is also a carry strap to make carrying the bike more comfortable if your little one suddenly doesn't want to ride anymore.

Small teddy rattle in the shape of a crocodile. It feels very soft and has a small bell inside, making it fun for your little one to play with.

Cuddle time! We are so in love with this sweet giraffe plush in Biscuit color. The Giraffe comes in a mama and baby variant, making it super fun to buy or give as a set. The giraffe is decorated with embroidered spots and short manes. The eyes, spots, and hooves have an ivory color, and the plush is wonderfully soft. Who are you giving this cool plush to?

A very essential item for the bathroom in every mouse house. There is a small cabinet under the sink and of course a mirror. Add the Maileg toilet and bathtub to expand the game.

Height: 15cm, Width: 7cm, Depth: 5cm

Item no: 11-4115-01

A wooden vacuum cleaner for children. A fun activity to do while cleaning. Place the magnetic dust discs on the floor and roll the vacuum cleaner over them to see them disappear by getting stuck under the vacuum cleaner.

This activity game stimulates children's imagination and motivates them to participate in everyday tasks from an early age.

The Play & Go outdoor is the unique waterproof solution to take all your belongings for a day at the beach, to go to the park, or for a great picnic. Lay the storage bag open to sit on or play on. If the ground is wet, you will definitely stay dry. Time to go? Just pull the cord and everything is neatly stored inside. The adjustable shoulder strap makes it easier to carry. The Play & Go toy storage bag has a diameter of 140 cm and is made of high-quality soft PU-laminated polycotton.

The perfect chair to relax or take a little nap. This chair fits perfectly with the mouse family and can easily be combined with other mouse furniture and accessories to create a lovely living room.

Height: 11cm, Width: 6.5cm, Depth: 7.5cm,

Item no: 11-4112-00

Add an extra detail to your tricycle with this small pendant. The pendant is easy to hang and can hold personal belongings or a smaller family member from the mouse family.

See also the accompanying bicycle/tricycle.

Height: 4cm, Width: 6cm, Depth: 5cm

Item n°: 11-4106-00

Add an extra detail to your tricycle with this small pendant. The pendant is easy to hang and can hold personal belongings or a smaller family member from the mouse family.

See also the corresponding bicycle/tricycle.

Height: 4cm, Width: 6cm, Depth: 5cm

Item n°: 11-4106-01

The metal car is a perfect mode of transportation for any mice. It fits all mice in the sizes little brother/sister, big brother/sister, and mom/dad. The included string can be attached under the car so the child can pull the car.

Height: 7cm, Width: 8cm, Depth: 12.5cm

Item no: 11-4103-02

Beep-beep! Here comes the ambulance! Sam, Pat, and Jim are getting ready to help and transport the injured to the hospital. The ambulance is made of FSC certified wood.